Rue, the beloved home decor magazine, had been a staple in the industry for years. But as the years went by, the publication's leadership team realized that they needed to refresh the brand to stay current and relevant in the ever-evolving world of interior design. So, they embarked on a rebranding journey.
The first edition to get the new look was the fall issue. The cover featured a stunning photo of a cozy living room, adorned with warm hues of orange and brown. The words "Rue: Your Pathway to Stylish Living" were still present, but now, they were accompanied by a new tagline: "The Art of Modern Living." The articles inside were filled with innovative design ideas, featuring the latest trends and expert advice on how to achieve a modern aesthetic that still felt warm and welcoming.
The holiday issue was the next to undergo a transformation. The cover featured a glittering Christmas tree, decorated with ornaments in shades of gold and silver. The tagline was now "Elevate Your Holiday Style," and the articles inside were focused on creating a luxurious and sophisticated holiday experience, with tips on everything from setting a beautiful tablescape to creating a stunning holiday mantel.
Readers immediately noticed the changes and responded positively. The new taglines felt fresh and exciting, and the content inside felt more relevant than ever.
*This was created as part of a class assignment. This was not an actual rebrand authorized by RUE magazine.
Rue Magazine Rebrand
The Rue team was thrilled with the results of the rebranding and knew that they had made the right choice in refreshing the magazine's look and feel. They couldn't wait to see what the future held for Rue and their readers as they continued to explore the art of modern living and elevate their style.
